The story behind the brand

For the Love of Joy was created in memory of my beautiful mum, Joy. After losing her, I found comfort in memorial jewellery — pieces that allowed me to keep her close and honour her spirit. That experience inspired me to learn the craft so I could offer the same comfort, connection, and meaning to others.

Today, I create bespoke keepsakes that honour loved ones, celebrate new beginnings, and capture the moments that shape our lives. Every piece is handmade by me, with care, intention, and the utmost respect for the inclusions you trust me with.

What I Create

Memorial Jewellery

Pieces crafted with ashes, hair, or other cherished inclusions to honour the memory of someone special. Each item is created with dignity, sensitivity, and deep respect.

Celebration‑of‑Life Jewellery

Keepsakes made from breast milk, placenta, umbilical cord, or other meaningful materials that symbolise motherhood, birth, and the beautiful milestones of life.

Pet Keepsakes

Our pets are family too. I create memorial pieces using ashes or fur, as well as sentimental items to mark first grooms, adoption days, or other treasured moments.

Unique Personal Inclusions

If you have something meaningful that isn’t listed, I welcome your ideas. Almost anything can become a beautiful inclusion — together we can design something truly personal.